The outbreak of the coronavirus has greatly changed the way businesses ran a year ago. Governments all over the globe have issued the instructions prohibiting their citizens, trying to contain it. On one hand, while this seems to be necessary, it has brought a lot of small businesses to a standstill. As companies try to navigate these challenges, marketing decisions become more crucial than ever.
While it is important to constantly motivate oneself, this break can be strategically used to plan and analyze the conditions and market trend and opt for right representation accordingly, especially if you have an online face front. One of such tools worth reconsideration is SEO. Why?? Simply because Search engine optimisation (SEO) has always been a key strategy in being present online, as it gives your business the opportunity to appear as a top results.
According to the best SEO companies for small businesses, SEO is a tool with the most ROI.
During the pandemic, we have seen a growing reliance on search engines for answering people’s pandemic concerns, online shopping and access to essential information. Digital advertising and ecommerce has become more important than ever. According to various surveys conducted online, customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers. So why not you?
But then again, these strategies should be employed only after abaki analyzing the market trend. Below we have mentioned some points which should be considered-
A.) Re-optimizing & Upgrading old content:
The best part of this SEO strategy is that it doesn’t require the production of new content. We have seen numerous people sharing their memories and going through old content which was popular in the past and sharing it. All you need to do is find the content related to it on your website and link it to other quality content and social media platforms, update the content accordingly and republish it to put it at the top of your blog reel and attract more traffic.
B.) Understanding current topics & figuring themes for future use:
This part of the strategy focuses on giving a fine share of your website to content which is about specific needs, desires, interests, and pursuits of your buyer personas right now and the creative ways people are adapting. You might be able to come up with some unique searches to rank for.
Try adding specific keywords and tags in your content which should be related to Covid-19, it's precautions and safety measures etc.
Meanwhile, it is also necessary to generate some "evergreen" content too as the pandemic and post-pandemic content might help give you a traffic lift now, don’t forget about your longer-term goals. Keep in mind what you want to brand yourself like. SEO Services in Dubai, UAE has seen remarkable benefits it offers over time. This will also help you attract qualified traffic in the future.
Creating or updating your Google My Business listing to ensure the content suits your SEO strategy, it lets your consumer read reviews on your product and services, or scroll through an array of quality images and information to learn more about your business.
Deploying Pay-Per-Click Ads,your PPC campaigns can help you engage customers by maintaining a strong brand presence for high-competition keywords and ensure that your brand draws attention for timely search terms. Google has even offered rebates for its GoogleAds users to help them cope up during these difficult times.
To maintain a strong presence with your customers, you will also need to think about how to engage them across multiple channels, including organic, paid, and email.
It’s impossible to predict where the COVID-19 pandemic will lead us next, but we can be sure a return to some form of normal business will come in time. Consumers don’t often become customers immediately, it takes multiple encounters to build familiarity and trust with a business. Consider this in your SEO approach, it will take some effort to ensure everything is optimized appropriately, but you’ll see results for months to come. If it feels too expensive, one has the choice of choosing outsourcing companies for it.